You can see an example in the images in the first section of this blog post. They will appear in the knowledge graph to the right side of the search results on both mobile and desktop. When you share a Post, users will see it in Google SERPs and Google Maps when they search for your brand. Posts is part of Google My Business and can be managed from the website or on-the-go with the app. Posts offers users a one-click incentive to learn about, buy or sign up for a product, service or event. Posts gets information in front of those people at the right time. Why wouldn’t you try it? Most Purchase Research Starts in a Search EngineĨ1% of shoppers conduct online research before they make a purchase. Think of it as a Facebook post, but with a much wider reach. Using Google Posts to promote your business in organic results pages costs nothing. Not every business will have a use case for it, but the ease and simplicity of setting up Posts encourages experimentation and testing to see what works for your company. Google Posts are a quick and easy way to enhance the experience for people that are searching for your business.
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